Creative analytics · Meta + TikTok

Know your winning ad by hour three.

Hookrate reads hook, hold and fatigue signals straight from your ad accounts — so you scale the right creative and kill the rest before it burns budget.

Connect ad account See how it works

Free 14-day trial · no card · first insight in 15 minutes

UGC-hook-B: fatigue in ~3 days
Creative report · last 24h Live sync
CR-0847 · founder-hook-A Scale ↗
100%50%10% 3s8s15s HOOK 3s
Hook rate
0%
Hold 15s
0%
CPA vs avg
−0%

Trusted by teams spending $50k–$2M / month

MeridianKOVAbrightloopFairway LabsPOLLENAtlas&Co
What Hookrate reads for you

Your ad account already knows the answer. It's just badly reported.

Four signals, pulled automatically, turned into one decision: scale, iterate, or kill.

01 · Hook analytics

See the exact second people leave

Second-by-second retention for every creative, benchmarked against your own account history — not vague industry averages. When a hook underperforms, you know whether it's the first frame, the claim, or the pacing.

Explore hook reports
Retention · CR-0847 vs account median
02 · Fatigue radar

Get the alert before CPA climbs

Hookrate models frequency, CTR decay and audience saturation to predict when each creative dies — usually 3–5 days before it shows in your cost per acquisition. Rotate on schedule instead of reacting to a bad week.

See fatigue alerts
Creative lifespan · UGC-hook-B
⚠ FATIGUE · DAY 14
DAY 1DAY 7DAY 14DAY 21
03 · Creative DNA

Learn which attribute actually performs

Every creative is tagged by hook type, format, angle and opening frame. Over time you see it plainly: "founder on camera" beats "text overlay" by 2.1× in your account. Brief your next batch from evidence, not taste.

Browse DNA tags
Win rate by hook type · last 90 days
founder-on-camera
2.1×
ugc-testimonial
1.5×
problem-callout
1.2×
text-overlay
0.6×
04 · Blended reporting

One number your client understands

Meta says one thing, TikTok another, the CFO wants a third. Hookrate blends spend and revenue across channels into a single ROAS view — with a shareable link your client can open without a login.

Preview a report
Blended view · June
M Meta
$84,300 · 3.1×
T TikTok
$41,900 · 2.4×
Blended ROAS
0×
Share report ↗
Plays nice with your stack
MMeta Ads TTikTok Ads GGoogle Ads SShopify AGA4 SSlack TTelegram ZZapier
Median results · first 60 days
−0%

median CPA drop after cutting bottom-quartile creatives

0h

average time to a confident scale / kill call on a new creative

0M

creatives analyzed across Meta and TikTok to date

The Hookrate team reviewing creative reports together Lisbon HQ · creative review, Tuesdays
Why we built this

Built by media buyers who got tired of guessing.

Before Hookrate, we ran paid social for 40+ DTC brands. Every week the same ritual: exporting CSVs, squinting at retention graphs, arguing which creative deserved the budget.

So we built the tool we wanted to exist — one that reads the signals for you and says it plainly: scale this, kill that.

$120M+ad spend managed before founding
11people, all ex-performance marketers
2022first line of code
Pricing

Costs less than one dead creative.

Every plan starts with a 14-day free trial. Cancel in two clicks.

Solo
For freelance media buyers
$49 /month
  • 1 ad account, 2 channels
  • Hook & hold analytics
  • Fatigue alerts to Telegram
  • 90-day data history
Start free
Most picked
Team
For in-house growth teams
$149 /month
  • 5 ad accounts, all channels
  • Creative DNA tagging
  • Blended ROAS reports
  • Shareable client links
  • Full data history
Start free
Agency
For agencies & multi-brand teams
$399 /month
  • Unlimited ad accounts
  • White-label reports
  • API access
  • Dedicated success manager
Talk to sales
“
We used to argue about creatives in Slack for days. Now the report ends the argument in one screenshot — we cut spend 28% and revenue didn't move.
Marissa Cole
Marissa Cole
Head of Growth, Meridian
★★★★★

"Fatigue alerts alone pay for it. Got pinged on a Tuesday, rotated creative Wednesday, CPA never spiked. That used to cost us a bad week every month."

Daniel Brook
Freelance media buyer · $180k/mo managed
★★★★★

"I send the blended report link to my client every Friday. Zero questions since. He just replies 'ok scale it'. That link replaced a weekly call."

Grace Liu
Founder, DTC skincare brand
★★★★★

"Creative DNA settled a year-long agency debate: our 'polished' studio ads lose to founder iPhone videos 2:1. We rebuilt the whole content pipeline around that."

Marcus Bell
Agency owner, 9 accounts on Hookrate
G2 4.8 / 5 on G2 · 140+ reviews · High Performer, Creative Analytics 2026
Before you connect

Fair questions.

Can Hookrate break or change my campaigns?+
No. The connection is read-only — we can see performance data, we physically cannot edit campaigns, budgets or audiences. Disconnect anytime in one click.
How is this different from the native Ads Manager?+
Ads Manager shows you numbers; Hookrate shows you decisions. We benchmark every creative against your own account history, model fatigue before it hits CPA, and blend channels into one view. None of that exists natively.
How much spend do I need for the data to be useful?+
Signals get reliable from roughly $3k/month per account. Below that we'll still show hook and hold analytics, but fatigue prediction needs more volume to be honest with you.
Do you store my ad account data?+
We store aggregated performance metrics, never your audiences or customer data. SOC 2 Type II, GDPR-compliant, EU and US data residency options on the Agency plan.
What happens after the 14-day trial?+
Nothing automatic — we ask for a card only when you choose a plan. If you don't, the account pauses and your reports stay readable for 30 days.
Setup takes one OAuth click

Plug in your ad account. First insight in 15 minutes.

Read-only access. We never touch your campaigns — we just tell you which ones deserve the budget.

Connect ad account

14-day trial · no card required · disconnect anytime